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Destinations Expo 2010 Cape Town
Published by Yorgo Nestoridis August 20th, 2010 in Cape Town, Cape Town Destinations, Destinations Expo, Destinations Expo 2010, Destinations Expo Cape Town, South Africa, Yorgo NestoridisContents
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Destinations Expo 2010 Cape Town
Subsequent to my previous post about the Destination Expo 2010 in Cape Town, I received some comments pointing to a video clip on YouTube about the event.
The Destination Expo 2010 Cape Town -- a School Case
I have used the example of the Destination Expo as a study case for Ycademy, our online business coaching center. The idea is to analyze the way the Expo Organizers use the internet to promote their event, considering namely, that tourism related low tech events are of interest to a global audience reachable through the internet.
YorgoMan at the Tavern
My first observation was, that searching Google, I could barely find more than an invitation text release and the opening hours. I concluded that the organizers were not really interested in promoting the event using the Internet and I also concluded that the way the Expo is promoted is to no benefit of the Expo participants in as much as the Internet is concerned.
Destinations Expo Website
After some research I found a domain destinationsexpo.co.za. How surprised was I to find that the domain is redirected to a domain called cadek.co.za/des. There we find a website with informative content pertaining to the Destinations Expo 2010 in Cape Town. We learn on the site that:
“The Destinations Expo is owned and organised by:
CADEK Media
P.O. Box 5111
Helderberg
7135
South Africa”
There you go: the destinations expo website serves the purpose of promoting CADEK Media rather than the expo or its participants. The site does not have a very professional touch in spite the brochure gimmick. In any case the Internet as promotional medium is not exploited for the benefit of participants. From the tariffs we see that there is no online promotion available to participants …
Destinations Expo Cape Town Experiment
It’s easy to criticize sitting at the beach here in Greece. As said above, the purpose is to look at the Destinations Expo as a study case for the purpose of Ycademy. I therefore will also try to experiment with some ideas.
My research shows, that the Top Level Domains of “destinationsexpo” are all available! How surprising. Local domains (co.za may be fine, but when you have international or global ambitions, you want to grab the .com and maybe some other TLDs). In fact the local domains have lost their significance to a large extent during the past few years as developers notice that people have just a .com-reflex. Also, one always loses visitors to the .com … Brand protection starts with grabbing the main TLDs, which is a rather cheap affair as you get the domains for just a few bucks.
For the purpose of this experiment I have registered destinationsexpo.com with YorgoDom and then I set up a hosting account at Hosting South Africa at 1 Rand per Day. I will load a Semiomantics XO 3.x Publishing Framework and shoot at some related keywords, respectively I will show how participants could easily profit from an online promotion reaching far beyond the duration of the low tech Expo in Cape Town.
For the purpose of the exercise I will find my inspiration at the excellent Garden Route Directory as well as on other brilliant Projects, such as the Monkey Valley Resort Project by Bianca Gubalke from Noordhoek.
More about this experiment later. Let me install a site first :-).
Thinking about a website project:
Destination Expos take place all over the globe and one could even create a Destinations Expo Global Directory, inviting all such Expo organizers to join forces for marketing purposes and later may be for networking (just an idea :-)).
Destinations Expo 2010 Cape Town on YouTube
The Destination Expo Cape Town YouTube Clip has some great content and footage. Too bad the stitching of the pieces, namely of the first clip from Cape Town Tourism leads to distortions. (Would need to be post-edited again).
Shooting some sequences at this years event could lead to a more lively, less sterile video, whereas the production could be financed by the participants who are featured in the clip or who provide mini clips to be inserted. Lalakoi Publishing from the Garden Route is working with Customer Clips to provide high visibility to advertisers or site owners.
I could imagine that a Semiomantics Evolution site could be a great support for promotional clips linked to a dynamic content CMS.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
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