Destinations Expo 2010 Cape Town
Copyright © 2010 Yorgo Nestoridis. Visit the original article at http://yorgonestoridis.com/yorgo-nestoridis/destinations-expo-2010-cape-town/. Contents [ hide ] 1 Destinations Expo 2010 Cape Town 1.1 The Destination Expo 2010 Cape Town -- a School Case 1.2 Destinations Expo Website 1.3 Destinations Expo Cape Town Experiment 1.4 Destinations Expo 2010 Cape Town on YouTube Destinations Expo 2010 Cape Town Subsequent to my previous post about the Destination Expo 2010 in Cape Town, I received some comments pointing to a video clip on YouTube about the event. The Destination Expo 2010 Cape Town -- a School Case I have used the example of the Destination Expo as a study case for Ycademy, our online ...
Destinations Expo Cape Town
Destinations Expo Cape Town Today’s launch of the first travel and tourism exhibition, called “Destinations Expo 2010″ in Cape Town may well be the beginning of a future oriented development. Local Expo – International Audience The 2010 Expo is first of all a showcase of destinations,accommodation,traveling and holidays in South Africa and other nearby destinations. Besides all the visitors attending the event, there are millions of people out there who are potentially interested in the topic and who are seeking to satisfy their desires via the Internet. It is therefore surprising, that the Expo itself did not come up with a decent and well positioned ...
Stock Photo Seagull on Google
Photo Stock Seagull Amazing. Before leaving for Astir Beach, I posted a Seagull Stock Photo sample to my blog. 10 minutes later when relaxing on my beach bed, I consulted Google and here is the result: Stock Photo Seagull We hit Google Top 10 with the post and two more sites from our network! See below. Semiomantics the best SEO Framework The recent optimization namely for media, makes Semiomantics XO Media the best publishing platform for media in as much as automated search engine optimization is concerned; at least that’s what our tests and experience show. Exceptional is also the technique used to embed media in ...
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Destinations Expo Live
Our new site “Destinations Expo” went live last night with some minimum content.
Destinations Expo Cape Town
Inspired by the Destinations Expo Cape Town which takes place these days we thought about creating a permanent Destinations Expo Online. The idea is simple: we open the site to Traveling and Tourism related business and publish selected Destinations throughout our publishing networks.
Advertising completes the content.
Destinations Expo Online
We are not yet sure about the final form and shape to give the online Destination Expo; however we believe that a Destinations Expo online, sorted by Countries or Places could be an interesting approach.
The combination of the main site and customer sites will provide advertisers and customers an unequaled marketing advantage. For the time being we are testing category structures and Google response.
Destinations Expo South Africa
To start with we will test Destinations in South Africa. Thereafter we will look closer at Greece and other countries.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
Destinations Expo on Google Top 10
0 Comments Published August 20th, 2010 in Cape Town, Destinations Expo, Destinations Expo 2010, Destinations Expo Cape Town, South AfricaContents
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Destinations Expo Branding
A little search on Google returns the following for Destinations Expo and related search terms:
Destinations Expo
The generic term, Destinations Expo returns roughly 1.6 million results; here are the Google Top 10:
Destinations Expo on Google
The South African Media site comes first under this generic terms. Note that even under this term, 2 sites of the YORGOO Publishing Network show up on Top 10.
Destinations Expo 2010 Cape Town
This seems to be the correct full name of the event we are looking at.
Destinations Expo 2010 Cape Town on Google
Note the total absence of the Official site hosted by the South African Media Company, owners of the Expo. This site here takes ranks 1 and 2, while the YORGOO Blog and Garden Route Publishing sit on number 7 and 8. Interestingly all tourism authority sites are beaten.
Destinations Expo 2010
This short phrase returns an interesting result as well:
Destinations Expo 2010 on Google
Two of our sites make it while the key phrase is dominated by tourism oriented authority sites. The official site is completely absent again.
Destinations Expo Cape Town
Google Top 10 for Destinations Expo Cape Town shows the following:
Destinations Expo Cape Town on Google Top 10
The official site makes it to the top while we get ranks 2 and 6. The tourism authority sites are all beaten again.
Conclusion
The Destinations Expo is not solidly branded online. I would expect to see the official site on top under all the above keywords. The local authority sites do a good job, however their SEO does not live up to the SEO standards of Semiomantics Frameworks used on all featured sites of our publishing network.
I am wondering now what a Semiomantics XO on a keyword related domain will do :-). Look forward to Destinations Expo our site under construction.
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Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
Destinations Expo 2010 Cape Town
0 Comments Published August 20th, 2010 in Cape Town, Cape Town Destinations, Destinations Expo, Destinations Expo 2010, Destinations Expo Cape Town, South Africa, Yorgo NestoridisContents
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Destinations Expo 2010 Cape Town
Subsequent to my previous post about the Destination Expo 2010 in Cape Town, I received some comments pointing to a video clip on YouTube about the event.
The Destination Expo 2010 Cape Town -- a School Case
I have used the example of the Destination Expo as a study case for Ycademy, our online business coaching center. The idea is to analyze the way the Expo Organizers use the internet to promote their event, considering namely, that tourism related low tech events are of interest to a global audience reachable through the internet.
YorgoMan at the Tavern
My first observation was, that searching Google, I could barely find more than an invitation text release and the opening hours. I concluded that the organizers were not really interested in promoting the event using the Internet and I also concluded that the way the Expo is promoted is to no benefit of the Expo participants in as much as the Internet is concerned.
Destinations Expo Website
After some research I found a domain destinationsexpo.co.za. How surprised was I to find that the domain is redirected to a domain called cadek.co.za/des. There we find a website with informative content pertaining to the Destinations Expo 2010 in Cape Town. We learn on the site that:
“The Destinations Expo is owned and organised by:
CADEK Media
P.O. Box 5111
Helderberg
7135
South Africa”
There you go: the destinations expo website serves the purpose of promoting CADEK Media rather than the expo or its participants. The site does not have a very professional touch in spite the brochure gimmick. In any case the Internet as promotional medium is not exploited for the benefit of participants. From the tariffs we see that there is no online promotion available to participants …
Destinations Expo Cape Town Experiment
It’s easy to criticize sitting at the beach here in Greece. As said above, the purpose is to look at the Destinations Expo as a study case for the purpose of Ycademy. I therefore will also try to experiment with some ideas.
My research shows, that the Top Level Domains of “destinationsexpo” are all available! How surprising. Local domains (co.za may be fine, but when you have international or global ambitions, you want to grab the .com and maybe some other TLDs). In fact the local domains have lost their significance to a large extent during the past few years as developers notice that people have just a .com-reflex. Also, one always loses visitors to the .com … Brand protection starts with grabbing the main TLDs, which is a rather cheap affair as you get the domains for just a few bucks.
For the purpose of this experiment I have registered destinationsexpo.com with YorgoDom and then I set up a hosting account at Hosting South Africa at 1 Rand per Day. I will load a Semiomantics XO 3.x Publishing Framework and shoot at some related keywords, respectively I will show how participants could easily profit from an online promotion reaching far beyond the duration of the low tech Expo in Cape Town.
For the purpose of the exercise I will find my inspiration at the excellent Garden Route Directory as well as on other brilliant Projects, such as the Monkey Valley Resort Project by Bianca Gubalke from Noordhoek.
More about this experiment later. Let me install a site first :-).
Thinking about a website project:
Destination Expos take place all over the globe and one could even create a Destinations Expo Global Directory, inviting all such Expo organizers to join forces for marketing purposes and later may be for networking (just an idea :-)).
Destinations Expo 2010 Cape Town on YouTube
The Destination Expo Cape Town YouTube Clip has some great content and footage. Too bad the stitching of the pieces, namely of the first clip from Cape Town Tourism leads to distortions. (Would need to be post-edited again).
Shooting some sequences at this years event could lead to a more lively, less sterile video, whereas the production could be financed by the participants who are featured in the clip or who provide mini clips to be inserted. Lalakoi Publishing from the Garden Route is working with Customer Clips to provide high visibility to advertisers or site owners.
I could imagine that a Semiomantics Evolution site could be a great support for promotional clips linked to a dynamic content CMS.
If you enjoyed reading the above, please consider following future tips and strategies by RSS reader, Email delivery, or Kindle subscription.
Author: Yorgo Nestoridis, Media Marketing & Publishing, Founder of YORGOO Publishing, YORGOO Press and Semiomantics.
